Does your Corporate Culture Clash with your Social Side?

You’ve seen the Mac and PC commercials right? Apple products are hip, fun, and counter-cultural. iPods, iMacs, and iPhones generally exude a fun, simple, elegant design. Working at Apple must be a really progressive place just like the commercials right? Everybody blogs, lots of wikis and ad-hoc collaboration? Nope. Apple employees aren’t supposed to have personal blogs (something about speaking with “one voice”).

The United States Government typically brings to mind thoughts of red tape and process for anything and everything. Think up-tight, uniforms, and nobody shares information. Wikis and blogs would be squashed by regulators or the CIA Right? Nope. The government, particularly the Intelligence and Military, is all over social media tools and is a role model in many respects (one example).

We’ve come a long way. Wikis and other trendy collaboration tools popped up many years ago under the desks of IT folks who got tired of boring document management systems and static Intranet portals. Today every corporate leader is being yelled at, “Get a 2.0 Collaboration Strategy!”

Most companies go through an evolution of tools and platforms to get to a consolidated, supported, “everywhere” platform. As the tools evolve so do new policies to deal with this new media. Often younger segments of the workforce expect these tools, more seasoned employees question them.

How about your workplace? Do you have tools to find other employees based on their user profile? Is there a corporate “Encyclopedia” anyone can contribute to? Can you quickly create ad-hoc communities to share information without email lists? Do you have these tools but your corporate culture is holding back their adoption?