If Apple had done a better job at some of the core programs this might not have been as big of an issue. The calendar program is attractive but is very lacking. I’ve listed a few items below:

• Calendar Entries cannot be emailed. This was a real let down for me.
• Calendar has almost no settings that can be changed. I’d love a default 15 minute alarm. Wouldn’t you?
• No task list integration
• No iCal support for external calendars, this should be simple
• No OTA calendar synchronization

If there was an open API in this area, and you could convince Apple to put the program on it’s “App Store” there would be an answer overnight.

The second big issue is programs running in the background. Apple might have some good reasons for this but certainly there is a way to provide a hook or some rules to “protect” the platform. Even Windoze Mobile programs could do this (ouch). Let’s say I download a great streaming music program and want to browse the web or read an ebook. Not on the iPhone. Only the Apple iPod program can play music in the background and they don’t support streaming audio!

Apple please don’t forget that the “open market” principles work best on your platform and App Store too!

“Social Media” is a buzzword. Essentially social media sites are just web applications that allow people to interact by sharing. The sharing may be in many forms (just a few for example):

• Conversations – Forums, Blogs, Twitter
• Web Site Links – Bookmark sites (delicous), News sites (digg, reddit)
• Documents – Wikipedia, WetPaint, Google Docs
• Personal Information – Linked in, Facebook, MySpace
• Pictures – Flickr, Picassa

So choose your words wisely, especially the buzzwords! Another term your leadership and lawyers might find far more palatable is “employee contributed content”. Enterprise Social Media could be called “Collaboration 2.0 – Employee contributed content that drives knowledge management. Just makes you want to puke and go work for a start-up? Dittos.